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Mobile Exclusivity & What This Means for Marketers

Can you recall the last time we were on the precipice of revolutionary technological change? Something that would alter the way we do things – permanently (or at least until the next BIG thing comes...

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Mobile Users Speak: Unlimited Data vs. Giga-budgeting

Does your data run low? Do you guard it on the go? Do you track it with an app or budget like a pro? Conveniently fitting my rhyme, nearly half of Mobile Users would simply say “No!” 47.2% admit they...

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Mobile Users Speak: Digital Cross-Shopping In Physical Stores

Researching products on a smartphone or tablet is quite popular among Mobile Users – 39.6% say they regularly conduct mobile research while 48.5% occasionally do so. Two in three (66.5%) also regularly...

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Mobile Users Speak: Mobile Aptitude on the Rise

It looks as though mobile devices are here to stay; purchase intentions have been on the rise since 2011, even as the cost of living increases. The latest iPhone installment and newest Droid tablet...

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